Stafford Act Essay Example | Topics and Well Written Essays - 750 words

Stafford Act - Essay Example However, despite the act having very clear stipulations on the process of emergency declaration, types of assistance on disaster available and means of dispatching and coordinating the assistance, critics have pointed out over a number of weaknesses of the Act as it is. The shortcomings pointed out over the act therefore necessitate a thorough reform on the Stafford Act in order to ensure its efficiency and effectiveness is guaranteed. Thesis statement: A complete reformation of the Act is not only important but also argent as the Stafford Act lacks flexibility and is slow to provide cash quickly in the event of disaster which is declared an emergency. Major shortcomings of the Act as it is are observed right from the procedures that are to be followed in declaration of an emergency as a disaster by the governor and the president to the ultimate response through financial and physical support as deemed necessary. The main weakness observed by this paper is on the lack of flexibility and quick response as is caused by lots of bureaucracy while establishing the magnitude of the effect of the disaster by the local authorities and having the governor request for assistance from the president through writing which must also pass through such offices as the office of regional director. In spite of the fact that procedures of intergovernmental coordination are highly bureaucratic, the act fails to acknowledge that in the event of an emergency, prompt response is critical and as such establishes less bureaucratic procedure through which state governments should involve the federal government n prompt response to emergencies resultant from a disaster. Much of time is spent while a governor evaluates and estimates the magnitude of the effect of a disaster in terms of costs to be incurred in mitigating the effects, evaluating the localized impacts, evaluating coverage by insurance policies in place, processes of hazard mitigation as well as

Project management Essay Example | Topics and Well Written Essays - 250 words - 18

Project management - Essay Example 1b) The second difference is the work of Sprints that Hill describes. This is achieved through regular iterations of work, known as Sprints which enhance the product as depicted by the team. It is clear to understand that Agile enhances the churn by reducing defects and defining the product resourcefully. The team evaluated by practicing this technique to steer the direction of the product via this methodology. When a team stops and re-evaluates the direction of a project every two weeks, there’s time to steer it in another direction without spending quality time. 1c)The third difference is the change of scope that is prominent according to Hill 2.The closest role as defined in the Scrum Guide is The Project Manager itself, who must verify these deliverables are those items that have been finished. 2a)However, upon the end of implementation phase, closing a project becomes a necessary point. Closing a project requires careful analysis and often misunderstood from a project management standpoint. 2b) It is the best role because Keeping in track with their progress on day to day basis can be truly helpful in the long run. This become problematic as the project due date comes closer since many smaller tasks may not be captured in the WBS itself. One of the biggest concerns for closing a project is the end the finer details of the store. This becomes more problematic the project does not achieve optimal results. In the Scrum Master Toolkit, the 3 reasons it is supreme is because it is Agile. 3a) Agile allows organizations to harness growth, breed innovation, and define products that can be tangible and intuitive. 3b)Secondly, it allows organizations to one can prototype. Prototyping allows Agile engineers to draft an idea in a constructive manner. This allows organizations to capture interface requirements as depicted by Hill as a central mechanism. 3c)Lastly, props are used in non-tangible sense that allows Scrum Masters to excel in their

Canadian Courts and Criminal Trial Procedures Essay

Canadian Courts and Criminal Trial Procedures - Essay Example This fact has been affirmed by extensive research conducted by many organizations. The Law reforms commission of Canada addressed the jury selection process in its 1980 working paper The Jury in Criminal trials, and its 1982 Report, The jury. The Commissions basic conclusion was that no drastic revision of the process was called for (Granger, 153). "There is a good reason historic, political, intellectual, and pragmatic - to retain the jury system" (Law reforms commission of Canada) Furthermore, the protocols established through common law nullify the possibility of bias being induced into jurors. In R. v. Caldough, it was established that, any communications with jurors are to be considered an interference with justice (Granger, 157). This was further expanded on in R. v. Papineau, where the court ruled that such conduct was to be considered contempt of court, and obstruction of justice (Schreck, Web Source) These rules apply whether the juror has been sworn, discharged, or whether the prospective juror has just merely been summoned to serve. A violation of the rule can result in discharge, of the juror, a mistrial, a citation for contempt of court, or a criminal charge (Granger, 157). Also, "a juror must not only be impartial, but manifestly be seen to be impartial" (Granger, 158). These various protocols, while observed by some as extreme, ensure that jurors remain unbiased, and as such, provide the accused with a fair trial. Supplementing these protocols, counsels have the ability to ensure that the entire jury panel or individual jurors do not have predispositions on the case. Firstly, they can remove jurors that have been influenced by the media. The [counsel] may [also] challenge the jury panel only on the ground of partiality, fraud or willful misconduct on the part of the sheriff or other officer by whom the panel was returned. (C. C. C, s. 629(1)) Counsel can also challenge any number of individual jurors on grounds that the juror(s) is not indifferent between the crown and the defense, has been convicted of an offence, is an alien, is unable to, even with the services provided under section 627, perform properly the duties of a juror (C. C. C, s. 638(1)). Therefore, the presence of these procedures and protocols, prior to, during, and after the jury selection process, ensure that juries are as neutral as possible, and as such provide the fairest trial achievable to the accused. The jury system and trials by juries provide protections to numerous aspects of the Canadian justice system. Firstly, they provide Canadian citizens with protection against arbitrary and oppressive laws and law enforcement (Granger, 8), and in the process, help us make better laws that further promote peace and order. "Juries have been argued to be a check on the power of government, represented by prosecutors and judges" (Barro, 20). Jurors are a representation of the wants of the citizens, and as such, their findings in cases often encompass what the society expects from the law. In other words, they help bring what the common citizen wants from the laws, to the laws. Secondly, jury trials ensure us our civil liberties and fundamental freedoms

Project management Essay Example | Topics and Well Written Essays - 250 words - 18

Project management - Essay Example 1b) The second difference is the work of Sprints that Hill describes. This is achieved through regular iterations of work, known as Sprints which enhance the product as depicted by the team. It is clear to understand that Agile enhances the churn by reducing defects and defining the product resourcefully. The team evaluated by practicing this technique to steer the direction of the product via this methodology. When a team stops and re-evaluates the direction of a project every two weeks, there’s time to steer it in another direction without spending quality time. 1c)The third difference is the change of scope that is prominent according to Hill 2.The closest role as defined in the Scrum Guide is The Project Manager itself, who must verify these deliverables are those items that have been finished. 2a)However, upon the end of implementation phase, closing a project becomes a necessary point. Closing a project requires careful analysis and often misunderstood from a project management standpoint. 2b) It is the best role because Keeping in track with their progress on day to day basis can be truly helpful in the long run. This become problematic as the project due date comes closer since many smaller tasks may not be captured in the WBS itself. One of the biggest concerns for closing a project is the end the finer details of the store. This becomes more problematic the project does not achieve optimal results. In the Scrum Master Toolkit, the 3 reasons it is supreme is because it is Agile. 3a) Agile allows organizations to harness growth, breed innovation, and define products that can be tangible and intuitive. 3b)Secondly, it allows organizations to one can prototype. Prototyping allows Agile engineers to draft an idea in a constructive manner. This allows organizations to capture interface requirements as depicted by Hill as a central mechanism. 3c)Lastly, props are used in non-tangible sense that allows Scrum Masters to excel in their

Analysis of Policy of Tourism Case Study Example | Topics and Well Written Essays - 2000 words

Analysis of Policy of Tourism - Case Study Example Infrastructure should not be provided at the cost of disturbing the cultural and environmental phenomena of the region. It is a challenge for the government to take steps to build the infrastructure, take adequate care of the tourist attractions, and create sufficient, round-the-clock tourist facilities and all the imaginable necessities without hurting the attractions or the environment much. All these should be done by keeping the environmental impact in check on not just the eco-balance of the region, but also the possible impact on old historical buildings, precariously balanced ancient monuments and other equally endangered manuscripts, books, records, paintings, murals, scriptures, caves etc. This needs a highly strategic management and professional approach from every angle. Ritchie and Crouch's model belongs to the global (macro) environment because global forces are shaping the world of tourism. "the totality of global forces affecting destination competitiveness/sustainability is captured within what we term as onionskin taxonomy'. By this, we mean that the global forces may be viewed as consisting of different layers surrounding the destination (represented by the globe in the center)" Richie and Crouch (2003, p. 80). According to them, the environmental forces internal and external, rule the tourism of the region. The core resources and attractors are the essences of destination appeal and the climate is one of the chief issues of tourism. Even though social events could be attractive to tourists, they cannot take the place of cultural and environmental attractions. Economic environment definitely is a great encouragement of tourism, because tourism holds the potential of reducing unemployment while increasing and distributing income to the grassroots of society. It is also a multiplier of an economy in various levels of income, output, employment and the balance of payments and thus, can create a cultural, social and economic awareness in it. It can also show immense possibilities by giving more importance to the local skills, dying arts, ancient customs, social peculiarities, anthropological educations and resurrecting the historical and cultural importance of the place that could have been long forgotten. At the same time, it can create a sense of pride and belonging in the local society, and hence, tourism as an industry is absolutely essential and worth investing. Â  

Adversity Essay Example for Free

Adversity Essay I woke up at 11 am feeling refreshed. I hadn’t slept in since my family had started on our road trip to Canada. We were finally in Calgary and were leaving for home the next day-A good 22-hour drive. I got up quickly from my bed and jumped over my laptop charger. A disorienting head rush suddenly came upon me and I felt dizzy. I saw the stairs briefly and then it seemed like I was tumbling. When I could finally think again, I realized that my parents were in panic and I was surrounded by blood. Turned out, I fell right into some glass and as I would later find out, it had cut an important tendon in my shin. I was rushed to the ER and got surgery to fix my tendon. I asked the doctor to take some pictures of my leg right before I was sedated. After the surgery, a huge temporary cast was put on my leg and I was given crutches with which I could hobble around. Now came the 22-hours in a car with my injured leg. Luckily they weren’t as bad as I had thought they would be. Finally I was home. My friends visited me and were aghast at the size of my cast and the pictures of my leg! They thought I was just joking and wasn’t really injured. I had to spend 6 weeks in my cast. Six grueling weeks during which all I did was watch movies and tv shows on my laptop. My whole summer passed me by and I couldn’t do anything. My friends play basketball in the heat, thoroughly enjoying themselves while I watched them wistfully. Time went by slowly but finally I got my cast off only to find out that my tendon was too weak to walk on so I had to endure two weeks in a black boot. It was still summer and because my boot absorbed sunlight, my foot often smelled and had heat sores on it. I almost preferred my cast to this hell. Eventually my boot came off too. I could finally walk! I was sent to six weeks of physiotherapy where I found out that I probably wouldn’t be running or jumping for another 6 months almost. Well, at least I didn’t have to run miles for PE. I have only three more months now and I am optimistic. Since I can’t run, I started working on my biceps and now I can show them off. Soon I will be running as fast as the wind and touching the sky with my perfect two legs. That day cannot come fast enough.

Company and market analysis of TRU colours

Company and market analysis of TRU colours TRU Colours is a private makeup company which provides numerous services for women of all ages. These services range from make-up application to product knowledge, bridal packages and more. TRU Colours is a sole proprietorship run by Rosie Lima. She provides services out of her own home and is also a mobile makeup artist. Mission Statement My mission is to help bring what I see on the inside, outside for everyone else to see through enhancing clients physical appearance and mental relaxation. Situation Analysis Internal Environment: Organization background Rosie Lima established TRU Colours Make-Up Artistry in 2007. TRU Colours is an unregistered sole-proprietorship completely owned and run by Rosie Lima. She completed formal training in the industry in 2009. She has a Certificate in Entrepreneurial Studies, a Diploma in Cosmetic Management, and a Spa Technician Certificate, all through Humber College. She also interned with Creatively Beautiful. Creatively Beautiful is an award-winning bridal hair and make-up service located in Brampton, Ontario, serving the Acton, Milton, Burlington, Hamilton, Markham, Peel, Halton Hills, and Greater Toronto Area. This company focuses on bridal preparation. They aim to achieve the ultimate experience in relation and pampering for the bride and her party on her wedding day. They focus on makeup application, hair styling, hair extension work, jewellery, accessories, and rentals. TRU Colours provides clients with a customized make-up application experience in the comfort of their own home or a specified location. Since TRU Colours was established, Rosie has been a freelance representative for Lise Watier Cosmetics, freelanced for Shoppers Drugmart both in-store and at their Customer Appreciation Galas, designed and applied numerous looks for photo shoots, and most recently applied make-up, alongside the team from Creatively Beautiful, for the models at the prestigious Total Wedding Show. Services Offered Make-up Design Application Bridal Packages One-on-One Shopping Trips Make-Up Skincare Lessons Make-Up Workshop Parties Financial and Non-financial Results The market for make-up in Canada increased at a compound annual growth rate of 4% between 2004 and 2009. The eye make-up category captured the make-up market in Canada and accounting for a share of 37.4%. Leading players in Canadian make-up market are, Procter Gamble Company, LOreal S.A. and Revlon, Inc. The consistent annual growth of these companies depict that the sector is growing and there are much more opportunities to be explored. Rosie Lima uses the best available make up products manufactured by the top brands to provide quality service to her clients. The industry is expected to grow at much higher rate in near future, so focus should be on targeting maximum number of clients. Study shows that the women aging between 12 -40 should be the potential target. Channels Market value is based on sales through all retail channels including direct to consumer. Toronto gives numerous numbers of options to the clients to select the make-up artists from the list that has Melissa Andre, Melissa Nicholl, Nerissa Haines, Vicki Millar etc. In such a competitive market the advertising channel will help attracting clients just for once. To succeed the retention and referral clientele building is required. Rosie Lima should offer clients the price and service that helps her to establish as a brand. External Environments: Markets A market is any one of a variety of systems, institutions, procedures, social relations and infrastructures whereby businesses sell their goods, services and labour to people in exchange for money. The makeup industry had a variety of markets. These markets range from individuals who require one time makeup application for a specific occasion, to those who want regular makeup application. These are the multiple avenues make-up artistry can take you. Advertisements Magazines Modeling agencies Movies Music videos Runway shows Salons and spas Television Theatre Bridal Makeup Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. The target market is women between the ages of 12-35. This segment of the market provides the greatest opportunity. This is because girls around the age of 12 will be beginning to experiment with makeup. Parents may be interested in teaching their adolescents how to properly apply makeup. Also girls around this age go through two major celebrations grade 8 graduation and prom. Many girls will want to look their best on these occasions which will create a demand for a make-up artistry services. Women between the ages of 20-30 are the average age to be married. This will create a high-demand for bridal make-up services. Some women may be interested in make-up consultation which will teach them the skills required to apply their own make-up. This ranges from picking the products desirable for your skin type, the appropriate colours and how to apply your make-up. These are the types of markets that TRU Colour targets. Competitive environment There are many make-up artists available across Toronto. Most of them offer various services ranging from makeup application, spa to hair treatment. Due to heated competition and availability of many artists, the rate of services is kept moderate by most businesses. When one search on the internet to find a makeup artist there are several options available and the majority of them are sole-proprietors offering various services. TRU Colours faces competition from all the local businesses but what sets them apart is the personal touch that Rosie Lima brings along with her. TRU Colours provides customized make-up application to the clients and builds a lasting relationship with most of them. The convenience of getting the make-up done is clients selected location is a unique feature that is not provided by many in the locality. Rosie has gained practical experience in the field and has related formal education as well to better her service offerings. Economic Environment Although beauty remains firmly in the list of reliable categories during the difficult economic conditions that are currently prevailing, a NPD report suggests that it has dropped to fourth place in a list of the least vulnerable consumer goods categories. According to the NPD consumer survey just 32% of respondents said they would cut back on spend for video games, while 36 percent said they would cut back for toys, 39 % would reduce spend on movies and 41% said they would reduce spend on beauty products. Economic slowdown affected this industry too. People were not ready to spend money for appealing outlook. With time as things started coming back on track, the industry is not only stabilized but is also benefited a lot. Product and service advertisements are helping make-up artist to attract clients. Pricing position might pose a threat to them when competing with less expensive product and service. Keeping this meltdown situation is mind TRU colours must offer their clients quarterly, half-yearly or yearly discount coupons, which indeed can encourage the clients to be associated with TRU colours and get benefited from their services. Demographic Environment Demographic environments consists of data and study relating to the human populations in terms of size, density, location, age, sex, origin, incomer, occupation, and other statistical information. Given below are data from the Toronto region where TRU Colour operates: Population by Age 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 7,399,926 100.0% 7.3% 7,780,466 5.1% 0 19 1,751,513 23.7% 1.5% 1,743,511 -0.5% 20 24 521,238 7.0% 7.8% 519,424 -0.3% 25 34 1,092,224 14.8% 8.2% 1,200,917 10.0% 35 54 2,299,364 31.1% 6.0% 2,315,911 0.7% 55 64 821,194 11.1% 22.5% 941,616 14.7% 65 74 479,808 6.5% 12.7% 587,833 22.5% 75 + 434,585 5.9% 6.0% 471,254 8.4% Population by Origin 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total * 7,318,725 100.0% 7.3% 7,695,077 5.1% Born in Canada (Non Immigrant) 4,280,963 58.5% 6.4% 4,435,383 3.6% Born Outside Canada (Immigrant) 2,950,531 40.3% 8.9% 3,172,951 7.5% * The total excludes persons on Indian reserves and settlements but includes non permanent residents, not shown separately. Households by Size 2010 % of Total % Change (2005-2010) 2015 % Change (2010-2015) Total 2,691,769 100.0% 9.8% 2,882,484 7.1% 1 Person 614,487 22.8% 8.0% 648,994 5.6% 2 Persons 766,956 28.5% 9.5% 821,643 7.1% 3 Persons 473,192 17.6% 9.9% 506,839 7.1% 4 to 5 Persons 713,530 26.5% 10.9% 770,321 8.0% 6 or More Persons 123,604 4.6% 13.2% 134,687 9.0% Average Household Size 2.7 2.7 Households by Income * 2010 % of Total 2015 % Change (2010-2015) Total 2,691,769 100.0% 2,882,484 7.1% 0 19,999 316,444 11.8% 248,671 -21.4% 20,000 49,999 637,624 23.7% 531,800 -16.6% 50,000 99,999 900,024 33.4% 883,147 -1.9% 100,000 plus 837,677 31.1% 1,218,866 45.5% Average Household Income $97,046 $125,308 Median Household Income $76,373 $84,718 * Canadian dollars v. Social and cultural Environment What customers like about makeup service is friendly service, good attitude elegant environment, clean fair and reasonable price, highly skilled. Most of women are interested in make-up consultation which will teach them the skills required to apply their own make-up. It is the responsibility of the makeup artist to ensure the safety of the clients while serving them. Since she deals with cosmetics which are primarily made of natural and chemical elements, there exists a risk of health hazards. TRU Colours has had no issues relating to side-effects so far and Rosie in future as well should ensure that all the products she offers are of the highest quality to both herself and the client. She in fact also has a contract that she makes her client go through and signs before offering her services. Rosie Lima mostly works with individuals. Her clients are usually people who need to look their best for a special occasion, such as an awards dinner, beauty pageant, prom night, or wedding. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides avariety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. vi. Political and Legal Environment A make up certificate / diploma will prove that you have learned the various make up styles, and techniques. It will demonstrate your understanding for knowing the different skin types, and various implications make-up products will have on your clients skin. However, it is possible that you can find work opportunities without any formal education but rather based on your merit, experience and portfolio. Most importantly a make-up certificate / diploma demonstrates that you have the theoretical knowledge behind make-up application. Many employers want to ensure you understand basic hygiene, sanitation, and disease awareness. Make-up artists do not need a license to practice, but they must have some sort of training to work in a spa or salon.  [1]  This training varies from on the job training to actual certificates from community colleges or private make-up schools. There is no licensing required to be a freelance make-up artist in Canada. TRU Colours avoids all legal responsibil ity by ensuring that all clients sign a contract waiving any liability TRU Colours may have in case of emergency. vii. Technological Environment Create and maintain a positive image of professional beauty makeup service, face competition not to lower the price, only to improve service to win customers. While sales and related factors constitute the interaction of how to grasp, and has sales, gross margin is expected to be achieved and with the profit . A beauty salon on the number of daily turnover, investors, operators, it is a very sensitive and the most concern. She is focusing on her potential clients. She also identifies her competitors strength and weaknesses for development. In order to expand her services she should try new avenues in makeup artistry. Her main field is bridal makeup so she could learn different cultural trends regarding makeup. She could consider learning how to work with products such as henna. Henna is a very popular in Indian weddings. If she could adapt to different cultural trends, this would provide new avenues for income. SWOT ANALYSIS: Strengths à ¢Ã¢â€š ¬Ã‚ ¢ Mobile makeup service à ¢Ã¢â€š ¬Ã‚ ¢ Time usage à ¢Ã¢â€š ¬Ã‚ ¢ A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Competitive prices. Weaknesses As a new entrant to the market, TRU Colours lacks brand equity that many of its competitors à ¢Ã¢â€š ¬Ã‚ ¢ Struggle to appear continually on the edge in terms of fashion and style. à ¢Ã¢â€š ¬Ã‚ ¢ Large costs associated with a start-up company. Opportunities A steady growing market that is traditionally unaffected by the economic environment. The ability to decrease marginal fixed costs as the customer base grows. Increasing sales opportunities as more people from an individual family frequents TRU Colours. Chances of getting more call flow due to customers references Threats à ¢Ã¢â€š ¬Ã‚ ¢ Competition from already established chains. à ¢Ã¢â€š ¬Ã‚ ¢ A change in traffic patterns as they relate. Critical Issues: As it is new established Makeup Artistry So, she is facing competition from established chains Sometimes she has to go out in all weather conditions She is paying for her own training and seminars There are hurdles when get calls from certain people who are not soliciting in close area Receiving calls at uneven time Some homes may not have suitable space available There is need to provide all her own equipment, and it has to be light and easy to man oeuvre from car and into clients homes She needs to take set-up time, journey time and travel expenses into account in your prices She is to take sole responsibility for building up your client base and booking appointments Marketing Objectives Increase the number of clients and thereby increasing business profit. Create awareness about the business in the local market. Update the marketing tools currently used. Implementation of new marketing techniques. Marketing Strategies Target markets:- Positioning Statement: To women who are pressed for time but want to look there best, our TRU Colours is a mobile makeup service that aims to bring out womens beauty at the convenience of their own homes. Rosie Limas target markets will be individual women between the ages of 12-35. She mainly focuses on individualised make-up application for clients who need it on special occasions, such as an awards dinner, beauty pageant, prom night or wedding. Girls between 12-18 will be beginning to learn and experiment with make-up, thus parents may be interested in a make-up consultation session with a professional to teach them proper application techniques. Also, women of all ages may have questions concerning what products are best for their skin, what colours would best compliment their complexion and furthermore, people with bad skin problems may require make-up consultation. This target is women of any age who can afford make-up consultation. Rosie Lima has a vast amount of experience with bridal makeup thus her target is brides to be. These are typical women between 20-30 the average marrying age. These women would require make-up application for themselves as well as their wedding party . This market may offer a variety of unique opportunities. Service Strategy TRU Colours make up artistry is aimed at promoting beauty for women everywhere. TRU Colours main demographic is women between the ages of 12-35 and predominantly but not limited to bridal makeup. TRU Colours provides a variety of services, each with their own unique benefits. The overall goal of the company is to make women feel beautiful. TRU Colours teaches women proper skin care techniques as well as makeup application skills. These makeup services by Rosie Lima offers a number of differential advantages. Rosie has professional training and experience as a makeup artist which gives her an advantage over her competitors. She has a completed portfolio full of examples of her past work experiences. Clients can browse through her portfolio and choose a makeup design of their liking. Rosie Lima also has vast knowledge of various makeup products and how to use them based on different skin types. Clients experience a relaxing makeup application session at their preferred location. Pricing strategies In the make-up artist industry pricing can be determined either by service or hourly. In most salons and spas price is determined by service however freelance make-up artists have the ability to choose either pricing strategy. TRU Colours needs to have a reference price (the industry average price for the service) and then make adjustments accordingly. In the industry prices can start as low as $30 for make-up application for a special event and enter into the $100s. Make-up consultation typically starts around $40.00 an hour increases into the $100.00s.  [2]  These prices are dependent on the reputation of the salon/spa, the reputation and experience of the individual make-up artist and the types of products being used. More prestigious salons/spas set their prices much higher than spas which are just starting out. In make-up the main objective should be product-quality leadership. This is because make-up application services itself is an affordable luxury as many women are capable of applying their own make-up. Having make-up application services is about quality, and luxury. Many women want make-up application services because they want to relax and be pampered through this experience. It is not only about the services itself but also about the atmosphere and total experience it encompasses. TRU Colours charges $45.00 per makeup application service and $35.00 for teenage makeup application. Since she is a freelance makeup artist she does not charge any tax so these rates are based on a cash basis. There is a demand for this service and TRU Colour needs to ensure it does not set its prices too low because this would lead people to question Rosies skills and experience as a make-up artist. The better a make-up artist you are the higher the prices you can set. Thus Rosie should set her prices just above industry standards to ensure that people are confident in her skills as a make-up artist. The estimated costs would be fairly low for a free-lance make-up artist company. This is because the fixed costs are relatively low. The only requirements are a make-up kit with various colours, foundations, primer, toners etc. As make-up brushes. These products are long-lasting and do not require re-placement after each client. There are no employees to pay, or rent as she works out of her home or travels to customers. The variable costs would be the costs of transportation. Thus operating this business would be fairly low in cost. The pricing method selected would be the perceived-value pricing method. This is because customers have a perceived value attached to this service. It depends on the make-up artists experience, training and portfolio that customers will attach a certain value to their service. Promotion Strategies This type of industry requires a variety of promotion strategies. As a result of TRU Colours being an unregistered company most of the promotion will be done through word of mouth. A freelance make-up artist must network as much as possible and promote their business. Networking and promoting are the two most important things to land clients. A makeup artist should create business cards fit for a professional makeup artist. They should be flashy, creative, and different. This is because you are trying to attract the attention of potential clients. You are trying to show that you are creative and flashy especially in this industry. Black and white business cards just do not cut it. You need to show you understand beauty through the art on our business card. Create videos on YouTube. Many women go on YouTube to watch makeup tutorials which teach them new techniques and strategies. Also put your information under the video so they can contact you for an appointment. Also, state your formal education and experience so women see that you are trained and knowledgeable. Create a portfolio and put it in a website online. Many people browse the web for make-up artists and with a portfolio about yourself, your experience and training it could bring in potential clients. Show work that you have done in the past. Put pictures of past clients in your portfolio so potential clients have an idea of your abilities. Put a portfolio on a personal website, myspace or facebook. Social networking websites build credential because friends of friends will be able to check out your work and feel that they can trust you because someone they know, knows you. Perhaps rent a booth at a vendor fair. Bring a few friends with you to model your talents. It will attract attention. Bring your makeup artist portfolio and leave it open for people to browse through. Bring business cards and hand them out to potential clients. Offer discounted rates on make-up services and show how much you usually charge. This way you will build credibility with new clients and they can experience your talents first hand. People will be able to observe your skills and contact you later for an appointment. Collaborate with a spa/ salon. If you know people that work in a salon only specializing in hair or nails tell them to refer their clients to you. Create a few flyers and posters and ask to put them up in their spa. Seeing as the employees in this spa specialize in a different line of work it will not take away business from them and perhaps you can negotiate a deal where they refer clients to you and you refer your clients to them. Leave a copy of your portfolio in their spa/salon so potential clients can glance through it during their hair or nail appointment. This could be beneficial for both you and the salon. Distribution Strategies TRU Colours makeup artistry is a single person company. Rosie Lima is the single employee as well as owner. She provides services out of her own home or in the homes of her clients thus distribution strategies is irrelevant. There is no distribution channel involved in her business as there is no product being sold. Since the service provided requires a set of skills and experience only Rosie is capable of providing set services within her company. Financial Projection Break-Even Analysis Break-Even Analysis Yearly Projection of clients 10 Achieved target in 2009-2010 7 Average revenue $345 Yearly fixed expenditure (eye shadow, foundation, toner, makeup remover) $1,000 Average cost of visiting her clients $24 Breakeven Cost $1,247 Sales forecast Considering the future market projection, that says that make-up artistry market will encounter growth in future. Rosie Limas focus should be expend the categories of service she offer which will help her targeting the numbers and making marking more profits. Assuming the fixed cost for every 7 bridal customers comes out to be $1000 Assuming, she target general make-up customers with the fixed cost for every 10 customers @ $130 and increases by 10% with every year. Sales Forecast for TRU COLOURS Financial Year 2009-2010 2010-2011 2011-2012 2012-2013 Achieved target in 2009-2010 7 8 10 12 Average general clients 0 10 12 14 Total clients 7 18 22 26 Average Revenue 345 380 417 459 Average Revenue 0 45 50 54 Fixed Cost (bridal) 1000 1100 1210 1331 Fixed Cost (general) 0 130 143 157 Variable Cost (Average travelling) 24 24 24 24 Break-even Cost (Bridal) 1247 1646 2468 3588 Break-even Cost (General) 0 80 163 281 Profit (Bridal) 1168 1542 1740 1967 Profit (General) 0 370 431 503 Total Profits 1168 1912 2171 2470 Sales forecast graph Expense Forecast:- Rosie Lima works full-time at Humber college so she do not want to incur any variable cost because she dont want to spend money on marketing as she dont have sufficient manpower to cater the clients. She may come up with that idea sometime later. But for now her expense forecast is calculated in the sales forecast section. Implementation Plan The implementation plan for TRU Colours makeup artistry will have a number of phases to it. In order to fulfill all of the promotion strategies listed, she should outsource her plans to a variety of people. She will require a company which creates and prints business cards. This is important to for networking purposes. When she meets new clients she will be able to present them with a professional, yet creative business card in order to attract attention. She should outsource her advertising to a web-design company. This company will create a professional page on various social networking sites such as MySpace and Facebook Page in order to gain attention and interest in potential clients. She should create a professional website with her portfolio as well as information about her training and experience. As well as a service and pricing list. She should also post her company on local classified listings and websites such as Kijiji and Craigslist. This will help find new clients which will thus expand her company. She should continue working for various bridal shows in order to gain experience and build her reputation. TRU Colours needs to expand by working in more events in order to increase networking which will build a brand name for herself. Also the more experience she has the higher her reputation will increase. Evaluation and Control There are multiple ways to evaluate the progress of TRU Colours makeup artistry. Firstly, she should ask customers to fill out a feedback form. This would be very useful for her to learn how she can improve her own styles and techniques. She could also use these feedback forms as indicators of how well her services are meeting the needs of her clients. At the approval of her clients, she could put positive feedback forms into her portfolio. This will prove her credentials as a makeup artist to potential clients. TRU Colours does not have any recorded financial records. In order to have more control over the company and greater awareness of how much income the company is making and how much she is spending on products (specifically on what products), she should implement a plan to record her finances. She could use a program such as Microsoft outlook or Microsoft excel in order to keep a record of her income and expenditures. TRU Colours should also record i