Company G Marketing Plan Essay Example | Topics and Well Written Essays - 2500 words

Company G Marketing Plan - Essay ExampleThe crossway is primarily a movable Global Positioning System (GPS) device, which provides the information in real-life three dimensional graphics providing enhanced user experience, and is much easier to use than similar conventional devices. The interactive touch screen provides a video game arcade feel, which is closer to real-life than any otherwise similar product. The device offer be mounted on the driver dashboard of a car. Unlike conventional GPS devices, this appliance will be able to retrieve map information even when surrounded by tall buildings during city driving.There will be several add-on optional features to make it a convergence device. It can be detached soft from the car, and can be synchronized with the users home/ office computer. As a safety measure, the device can be used as an internet web browser only when it is removed from its dock on the car dashboard. It uses a revolutionary wireless technology to download inte rnet content at a travel rapidly three times higher than other conventional devices, and can be used for playing songs in the car as well. It can communicate with other devices using Bluetooth and infrared technologies to transfer content. Users can subscribe to on clientele services, which will enable them to search and find any geographic location online (e.g., restaurant).The product line has bee... It can communicate with other devices using Bluetooth and infrared technologies to transfer content. Users can subscribe to online services, which will enable them to search and find any geographic location online (e.g., restaurant).The product line has been developed by the product designers as a sleek elegant device in twin- odor colors available in black-red, blue-white, and black-yellow combinations. The product line has been christened by the marketing team as Rubicon.The product features and benefits are given in the table below.Table 2-1Features & BenefitsFeaturesBenefits3-D v isuals with real-life feelEasier navigabilityTwin tone metallic colorElegant look enhancing buyer satisfactionThree color choicesWill match most car interiorsFaster wirelessNo breaking of images and songs during travelOnline song availabilityLatest song downloadsInternet availabilityInformation on the moveInteractive touch screenEasier use during drivingBetter signalCan navigate even when surrounded by tall buildings inside the cityDistributionThe company currently has a wide dealer entanglement. Its animate products are distributed through small retail shops as well as large chains of retail shops. Its distribution network also includes specialty retail shops (electronics shops). The products are also available online through various dealer websites.The existing distribution will be through companys existing distribution network. Additional specialty retails shops (automobile accessories) shall be added to the network for this product. Direct sales efforts shall be undertaken to achieve penetration in the car rental industry, and in the master Equipment Manufacturer (OEM) industry. PriceRubicon shall be priced at a premium to the existing